Seminars are tailored to the executive and management level and aim to explain social media, websites and internet & web safety.
UNDERSTANDING SOCIAL MEDIA FOR EXECUTIVES
Explores social networks, their origins, growth, impact on business, relevance to business and more. While we touch on some of the technical bits so that you understand the jargon better, the learning is focused around the business and your social media team, whether internal or contracted – what they do, how they do it and why they do it.
You will also learn how to assess social media impact, quality, efficacy, reporting & campaign measurement.
UNDERSTANDING WEBSITES FOR EXECUTIVES
Explores the anatomy of a website, user experience, functionality, content and how the website is and should be tied into the business model.
We also discover how it integrates and delivers as part of a broader marketing and digital strategy.
UNDERSTANDING INTERNET SAFETY
This a short morning seminar on how to stay safe on the internet. Email risks, social engineering, attempts at data theft, username and password security. Every day, we hear stories of people that have fallen victim to a scam or infiltration and almost always it was a lack of awareness and blind trust that caused the vulnerability.