Digital Marketing Mastery
Boost Your Ecosystem
Upsize your marketing by mastering your Digital Ecosystem
Hands-on All Channel Marketing Mastery
I work directly with you on all aspects of your marketing and advertising, from configuring and managing your ecosystem (website, social media, pay-per-click, copywriting, visual dress-up, content creation, graphics, video, and more). The in-depth knowledge you will gain will empower you or your team to effectively run marketing campaigns and manage your marketing platforms. We pick and prioritise the parts of your ecosystem that need work, and budget with you around that.
Meet your digital business expert
Stoan Bartel is an experienced digital business specialist with over 25 years of working with a broad range of industries. He is a strong business development professional who is highly skilled in Digital Strategy, Entrepreneurship, Application Design, Start-ups, and Change Thinking. He is also the creator and facilitator of Integral BrandDNA and Integral BusinessDNA business growth processes.
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Introductory Assessment Session
We look at what you have in place, what works, what’s missing, what can be improved, where you want to be and how to get there.
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Integral BrandDNA Workshop and Report
We run a workshop implementing our powerful and eye-opening Integral BrandDNA methodology – it will surprise you with what you don’t know about your company mission. We find the true essence of what your company is about, which changes how your brand shows up. We then define language, tone, visual & emotional speech and the all important target consumers.
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Ecosystem Audit - (all digital platforms)
A review of your ecosystem provides a clear perspective of how well it is working technically, strategically and visually. With newfound knowledge from Integral BrandDNA we advance and amplify how your ecosystem works.
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Ecosystem Setup
We help you set up, configure and style your digital ecosystem. Create the platforms that are missing, upgrade the rest and advance your branded platforms.
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Marketing Plan
It’s time to get plans and goals together, which products or services are we pushing, at what frequency, what do want to achieve, how do we measure if it’s working?
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Creating Copy and Content
How to create mind capturing graphics and copy for organic social media and paid advertising. Refine the essence of what you want to say without many words and cluttered visuals.
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We get practical
Analytics setup, configuration and integration
Advertising session – how to do Facebook and Instagram advertising, audience creation, copywriting and graphics styling
Advertising session – how to do Google Advertising, keyword selection, ad setup, analytics linking, copy writing and graphics styling
Shop setup for Facebook and Instagram – create your shop, stock it, link it and get it sales ready
Google Shop Setup – Setting up Google Shopping so your products can be found in search, populating your Google Business Profile with products, offers, visuals and price points. [Google Merchant Centre]
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Customer Journey Design
We step you through the process of designing a customer journey through your sales process.
We turn the traditional sales funnel on its head. How do leads enter? How long from awareness, to interest to decision. How is a relationship formed?
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Implementation and Measuring
Implementation – ongoing content creation, putting it all into practice, posting DOs and DON’TS,
Measuring and Reporting – how well are we doing? Looking at analytics, activity and results. What has done well and what needs tweaking?
