As buzzwords go this term is in constant overdrive.
Ask a group of people what is included in the term “Digital Marketing” and you will get 20 different answers.
But it’s simple really. It’s about picking the right service or combination of platforms to get your message across in the most cost-effective way.
Combinations of paid-for advertising, search advertising, promoted posts, generic and organic social media can all be tailored to form part of the story you tell.
And the best part . . . you can course correct daily or even hourly as your measurement tools and reporting provides instant feedback on what is working and what needs adjusting.