APP DESIGN & PLANNING
Apps run on smartphones. Sure… but not only there.
The term “App” is mostly used for what we install on our smartphones to check the weather, listen to music, share pictures of food and so on.
But apps are more ubiquitous than that, and many run in your browser. Facebook isn’t a website, it’s a very complex web application and was that before it had a smartphone version.
What about a printer application where you can design and configure your business card, right in your browser? Or an application that allows your clients to manage the assets or services that they share with you?
What an app should do and how it should work takes careful planning, development, testing, deployment and marketing.